Results
Once an organization sees what its data can do and watches the results compound campaign after campaign, there's no going back. The proof is in the work.
Why clients stay
We don't keep clients with contracts. We keep them because the work keeps getting better.
The first Data Read usually surfaces value a client never knew was sitting in their database. That moment is hard to walk away from.
Every campaign trains the model, so it tracks your audience and any shifts within the database. Leaving means starting over.
Strategy, production, and analytics live under one roof, so insight becomes results without getting lost in a handoff.
Case studies
A snapshot from each of the worlds we know best.
Their segmentation had become so over-engineered that no one could say why donors were or were not included in campaigns, nor which appeals were actually working. Campaigns kept going out with no clear read on what success even looked like.
We rebuilt targeting from the database up, modeling each appeal against the donors most likely to respond. The logic was thorough yet transparent, so campaigns went out faster and to the right audience.
+12%
ROI year-over-year, with well-defined, actionable reporting to continue to optimize future campaigns
The client had to significantly reduce their acquisition budget while holding steady on the new members those campaigns brought in. Fewer dollars to spend, but the same revenue and membership growth still expected.
We built a proprietary propensity scoring model that separated the alumni most likely to respond from those unlikely to respond at all. The marketing spend went toward those that could and away from those who wouldn't, so every direct mail dollar worked smarter.
98%
of the new members and revenue from these campaigns maintained, even after cutting mail quantity 29% and lowering production and postage costs
A gap analysis of the property’s data showed the casino was under marketing to a meaningful group of qualified players, who simply weren’t receiving any offers or incentives. They hadn’t lapsed, they’d just gone unnoticed, and without an offer, they weren’t playing at the levels they could be.
We applied a segmentation and tiering structure to identify these overlooked players already sitting in the database, then built an appropriate set of offers and incentives around each tier, calibrated to bring them in and lift their play, but never more than the player warranted.
$500K+
in incremental visitation and revenue each year, with player response rates up more than 10%
In their words
“THIS IS AMAZING! More than I've ever seen in the past 9 years in this role. I cannot even begin to tell you how this new approach to data is growing our business.”
“Acquiring new members is one of the hardest things for us to do. Teuteberg's approach to testing in acquisition was very unique and one that has allowed us to properly target new members. And with the analytics, we have been able to justify budget for attaining new members.”
“Our partnership with Teuteberg has allowed us to better develop our database marketing and stay more in tune with our players. With data now guiding our decision making, we are consistently putting relevant offers in front of guests and our reinvestment levels are aligned to maximize profitability.”
“Teuteberg has been my right hand in so many of the database marketing initiatives that we have implemented. Their industry experience and the ideas they share are invaluable and a big reason why we partnered with them.”
“In our world, renewing our members in a timely, cost effective manner was a challenge. Teuteberg helped us strategize on a new touchpoint cadence combining direct mail and email that ultimately increased our renewal rates and cut cost.”
See for yourself
Start with a free Data Read. See what your data is worth before you commit to anything.
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