Player Development for the Unhosted

Just Got Easier

Meet Virtual Player Modeling

Virtual Player Modeling empowers your player development team to treat every player like a hosted player.

Using a combination of player behavioral traits and indicators native to the platform, this easy-to-use tool instantly identifies players with changing behaviors and exports that information into actionable marketing lists. By taking data out of the equation, your team can focus on what they do best – using targeted marketing lists to create impactful campaigns.

  • Access the right player information in minutes for insight into which players you should be targeting and hosting.
  • No deep dive into data – anyone can run this program and quickly export the data to initiate campaigns.
  • No software installations, IT integrations, or long-term commitments – VPM is a standalone platform independent of your current systems.

10x-30x

Monthly Incremental ROI
VPM Screenshot

Player Development Optimized

More than 50 customizable player models are available right of the box to help your casino hit the ground running with actionable marketing lists that drive revenue.

Unlock Player Value

Full customization ensures every player model fits the unique needs of your property and it’s data sources – down to the player level.

Continuously Target

Stay in-tune to your player’s needs as they evolve – giving you with the intel to develop targeted strategies for your property’s continued growth.

What Customers Are Saying

``Before having VPM, we had no fast and easy way to identify and react quickly to player behaviors between newsletter cycles. With VPM, we are now able to assess all our non-hosted players in the same way a host assesses their players, but are able to do it at-scale. Our incremental lift has been tremendous since getting VPM.``
General Manager
Midwest Casino