Virtual Player Modeling empowers your player development team to treat every player like a hosted player.
Using a combination of player behavioral traits and indicators native to the platform, this easy-to-use tool instantly identifies players with changing behaviors and exports that information into actionable marketing lists. By taking data out of the equation, your team can focus on what they do best – using targeted marketing lists to create impactful campaigns.
More than 50 customizable player models are available right of the box to help your casino hit the ground running with actionable marketing lists that drive revenue.
Full customization ensures every player model fits the unique needs of your property and it’s data sources - down to the player level.
Stay in-tune to your player’s needs as they evolve – giving you with the intel to develop targeted strategies for your property’s continued growth.
``Before having VPM, we had no fast and easy way to identify and react quickly to player behaviors between newsletter cycles. With VPM, we are now able to assess all our non-hosted players in the same way a host assesses their players, but are able to do it at-scale. Our incremental lift has been tremendous since getting VPM.``